If you’re looking for some real “evergreen” resources to help navigate the ever evolving social ecosphere then, look no further than right here.
Groundswell – Charlene Li and Josh Bernoff // one of the first books about social media that I ever read. Still as relevant today as it was a decade ago.
Content Rules – Ann Handley and C.C. Chapman // few books get me as amped about content as this one does. As fun to read as it is to apply, if you’re in a content rut then, get yourself out of it with a few enjoyable page-turns.
The Now Revolution – Jay Baer and Amber Naslund // co-authored by a dear and, lifelong friend, any business looking to revamp their social strategy should put their nose in these pages.
The Dragonfly Effect – Jennifer Aaker and Andy Smith // I picked this one up at NTEN Conference – 2011. Terrific stuff in the context of mission driven organizations.
Trust Agents – Chris Brogan and Julien Smith // THE first book about social media that I ever read. To me, a Bible of sorts. Chris and Julien’s approach to social media is timeless.