Content + Conversations = Community.
“It’s About the We.”
In my presentations to small business and non-profit organizations, my main message always shares the same four points:
“The power of a community comes not from it’s numbers, but in the strength of the relationships that foster co-creation.” – Tim McDonald
Don’t worry about reach. Traditional networks … even social networks … either simply grow, or shrink. Communities evolve.
“Networks give you reach. Communities give you power.” – Tim McDonald
Tim and I supporting Zaarly.com at a community event back in 2011.
Please keep in mind that you’re doing all of this as part of something bigger than yourself.
Here are two terrific resources to refer to as you grow and sustain your online community.
In closing, a quote from Peter Block in “Community: The Structure of Belonging”: