Building An Online Community

Content + Conversations = Community.

“It’s About the We.”

-Tim McDonald


In my presentations to small business and non-profit organizations, my main message always shares the same four points:

1. Explore.

Listen, first!

Who’s online and, what are they doing?

2. Engage.

Build relationships.

“The power of a community comes not from it’s numbers, but in the strength of the relationships that foster co-creation.” – Tim McDonald

3. Reflect.

Don’t worry about reach. Traditional networks … even social networks … either simply grow, or shrink. Communities evolve.

“Networks give you reach. Communities give you power.” – Tim McDonald


Tim and I supporting at a community event back in 2011.

4. Respond.

Please keep in mind that you’re doing all of this as part of something bigger than yourself.

Here are two terrific resources to refer to as you grow and sustain your online community.

Talk Triggers

Content Rules

In closing, a quote from Peter Block in “Community: The Structure of Belonging”:

“We are a community of possibilities, not a community of problems. Community exists for the sake of belonging and takes its identity from the gifts, generosity, and accountability of its citizens.” – Peter Block.

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