Back to the Future


When initially discussing this post with my Atomic Revenue colleague Steph Nissen, I envisioned a flashy, trend-laden piece that would have readers licking their chops ready to launch hard into the new decade.




Well since then, I’ve waxed nostalgic. For me, it’s back to basics.


In the context of the posts that I’ve shared with Atomic Revenue thus far, I consider the polarity of “The Roaring 20’s”; both too much noise, yet with enough classic, well-tailored methods. I say ditch the party and stay mindful of the more timeless elements that will carry a decade, or two.


Revisit concepts like technographics to better understand who’s participating across the social networks, and how you can better connect with them.


Review your social strategy with the classic acronym “P.O.S.T” so that you can more clearly understand both the aforementioned participants, your own objectives on how to reach them, your strategy for doing so, and where to best connect.


Take a more reflective approach to why you’re doing all of this in the first place. Can you recall your initial moments of being on Facebook? What did you post? Why did you post it? Did it get the result you were looking for? Did you decide, “This isn’t for me.” without considering other approaches and resources?


Projections are not a bad thing, yet forgetting our “Why?” can be risky behavior in times of rapid growth and change. Sure, clearing the windshield and charging ahead is a legit way to go. Yet, so is taking a peek in the review mirror when you feel a bump in the road and want to make sure everything is okay before proceeding on.


So, look forward with excitement, yet don’t abandon the concepts that got you here. Have good conversations around good content. That’s community, baby! 


Move your tribes into the future without forgetting about your shared history.


I’ll close with some of the best social media advice I’ve gotten to date:


Publish. Promote. Respond. Learn.


Interestingly enough, this came up as a Facebook memory from one year ago, today.


Hindsight is 2020.

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